To make Geely the Chinese car of choice across seven GCC markets, we grounded our strategy in deep insights, conducting a car clinic and qualitative and quantitative research across four countries.
From an automotive glossary to a brand refresher, we transformed Geely’s identity.
Our Preface launch redefines sedans in the region, making it a top competitor.
With 14 campaigns and 133 social media creatives, we built a unified brand voice across all platforms, driving impact and consistency in every region.
