Reading habits and library visits are declining globally, posing a significant challenge for libraries worldwide. MBRL introduced comprehensive membership options to address this issue.
The inclusive membership programme caters to all segments of society, including individuals, students, children, digital users, senior citizens, people of determination, and corporate entities. Through these diverse membership offerings, MBRL has established itself as a welcoming space where everyone can discover resources tailored to their needs—truly making it a destination for all.
Building upon MBRL’s tagline “A Whole World”, we connected each member’s individual world to the library’s vast offerings, showcasing how membership opens that gates to a universe of knowledge.
By featuring diverse individuals in various situations, we reinforced this message through relatable and engaging scenarios.
These narratives encourage potential members to join MBRL’s comprehensive world of learning and discovery. whole world.
Using the communications positioning “A Knowledge Gate”, we created an integrated campaign spanning across online platforms, digital ads, and offline channels such as radio.
The campaign utilised key touchpoints including website, collaterals, digital screens, cards, banners and videos.
The results of our online and offline campaigns were remarkable, exceeding the initial KPI of 2,000 conversions by an impressive 264%.
The campaign achieved a total of 7,278 conversions, demonstrating exceptional effectiveness in transforming audience interest into tangible results.
