To celebrate National Day 2022 in Al Ain, the DCT team selected the Qasr Al Muwaiji Courtyard. This location was a source of insights in and of itself, as it was the birthplace of the late Sheikh Khalifa Bin Zayed Al Nahyan. During our scouting of the location, we were able to relive the early days of Sheikh Khalifa up to the moment he was elected president of the UAE. Every corner of the courtyard held its own inspiration, stories, and insights.
We aimed to showcase the life of the leader of the UAE through a script that is both factual and emotional. We crafted a story and used it to develop a visual language using 3D techniques, enhanced with music, voice-over, and sound effects.
For a high-end National Day celebration, a 30-meter projection mapping was mounted on the wall of the Qasr Al Muwaiji courtyard, accompanied by back-moving headsets and lighting kits. The event was attended by a select number of guests and showcased 15 shows over a period of three nights.
